Townsquare Media
of St. Cloud, Minnesota
OUR STATIONS
Click here for geographic coverage maps.
WWJO-FM / “98 Country” (98.1 FM)
Format: Country Signal: 100,000 watts
Target demo: Adults 25-54 Website: http://98country.com
Strengths: Incredibly strong and consistent in a host of adult demos. In the most recent surveys of the St. Cloud Metro Survey Area (Spring-2009/Fall-2008 average) WWJO was tied for #1 (Average Share) with Women 25+. It was 2nd for Females 12+, Males 12+, Women 18+, Men 18+, Men 18-49, Men 25-54, Adults 35-64, Men 35-64, Men 25+, Adults 35+, Men 35+, Women 35+, Men 50+ and more. 98 Country reaches more adults in the St. Cloud Total Survey Area than any other station. For total weekly audience (cume) in the MSA WWJO is #1 for Persons 12+, Adults 18+, Women 18+, Adults 35-64, Women 35-64, Adults 25+, Women 25+, Adults 35+ and Women 35+.
Psychographics: 91.2% of audience members are homeowners…60% come from a household that earns in excess of $50K per year.
KLZZ-FM / “103.7 The Loon” (103.7 FM)
Format: Classic Rock Signal: 9000 watts
Target demo: Adults 25-54 with a male skew Website: http://1037theloon.com
Strengths: Top overall station in the St. Cloud MSA (Persons 12+, M-Sun 6a-12m, Avg Shr.) Consistently the best reach vehicle in this market for young to middle age men. Also in the most recent 2-book Arbitron survey average (Spring-09/Fall-08) The Loon was #1 (Avg Shr) for Males 12+, Adults 18+, Men 18+, Men 18-24 (tied with KZRV,) Adults 18-34, Men 18-34, Adults 18-49, Men 18-49, Adults 25-54, Men 25-54, Adults 35-64, Men 35-64, Adults 25+, Men 25+, Men 35+ and more. This station was #2 for Avg Shr in a host of demos, including Women 18-34, Women 18-49 and Women 25-54. For weekly cume, The Loon reached more people in the MSA than any other station for Males 12+, Men 18+, Adults 18-49, Men 18-49, Adults 25-54, Men 25-54, Men 35-64, Men 25+ & Men 35+.
Psychographics: 86.3% of listeners own their own homes…71.8% have household incomes of $50K-plus.
KMXK-FM / “Mix 94-9” (94.9 FM)
Format: Hot Adult Contemporary Signal: 50,000 watts
Target demo: Adults 18-49 with a female skew Website: http://mix949.com
Strengths: Good reach vehicle for young to middle age women. In the most recent 2-book Arbitron survey average (Spring-09/Fall-08) Mix 94-9 was 2nd (Avg Shr) for Women 18-34, Women 18-49 and Women 25-54. It was 3rd for Adults 18-34 and Women 35-64.
Psychographics: 86.2% home ownership rate…77.6% of listeners come from households earning over $50K annually…just over 46% of listeners are also buying for one or more children in their households.
KZRV-FM / “Rev 96-7” (96.7 FM)
Format: Modern Rock Signal: 50,000 watts
Target demo: Men 18-49 Website: http://rev967.com
Strengths: Central Minnesota ’s only Modern Rock station, playing 100% new Active Rock and Alternative music. It’s the “Modern Rock Revolution!” In Spring-09/Fall-08 survey average Rev 96-7 was tied for #1 (with KLZZ / Avg Shr) for Men 18-24…it was 2nd for Adults 18-24 and Men 18-34…and it was 3rd for Adults 18-34. In cume, Rev was #1 for Men 18-24 and Men 18-34…and it was 2nd for Adults 18-24 and Adults 18-34.
Psychographics: 68.1% own their homes…53.6% earn over $50K per year…Web-savvy listener, beer drinkers, concert goers.
WJON-AM / “Information Radio” (AM 1240)
Format: Local news, sports, talk and information Signal: 1000 watts
Target demo: Adults 35+ Website: http://wjon.com
Strengths: St. Cloud ’s “heritage” Radio station, having served this community for 59 years with local news, weather and other important information. Central MN Radio affiliate for the MN Vikings, Twins and Timberwolves…station’s programming featured 24/7 under images of local weather conditions, forecasts and radar images on Channel 20 of Charter Communications, the area’s primary cable provider…winner of the prestigious “Crystal Award” from the National Association of Broadcasters in 2006, 2002 & 1989. In most recent Arbitron 2-book average WJON was 2nd (Avg Shr) for Women 35+, Adults 50+, Men 50+ and Women 50+. In cume, `JON reaches more older men & women (age 50 & older) than any other station…and it is 2nd for Adults 35+ and Women 35+.
Psychographics: 89.1% of listeners own their homes…55.3% earn $50K-plus per year…high education levels (almost 31% of listeners have a 4-year college degree or more) and 61.5% have at least some college background
KXSS-AM / “1390 The Fan” (AM 1390)
Format: Sports talk (primarily syndicated) Signal: 2500 watts directional
Target demo: Men 18-54 Website: http://1390thefan.com
Strengths: A member of the KFAN (Mpls) “Fan Radio Network,” airing such popular regional spots personalities as Dan Barreiro, Paul Allen, Mike Morris and others, plus the locally produced “Granite City Café.” Central MN home for MN Wild hockey, as well as MN Gopher football, basketball and hockey, St. Cloud Riverbats baseball, area high school sports and more.
Psychographics: High employment, education, home ownership and income levels (72% have at least some post-secondary educational history…91.9% home ownership…over 78.8% are from households earning in excess of $50K per year.)
To get started, call us at 320-257-7230 or e-mail Director of Sales Steve Lahr.